From the train stations of Berlin to the city streets of New York, personalized stickers art have become very popular over the last decade. Artists like Faile and Obey Giant have been using stickers as a way of self-promotion since the 90s and have gained a massive amount of infamy by doing so.
However, artists and their brands are not the only ones that can get perks from personalized stickers. Nowadays businesses can also use custom stickers, known as die-cut stickers, to draw attention to campaigns and boost brand awareness.
Die-cut stickers are a perfect marketing tool for companies of various sizes. They can be cut into any size or shape, thus making them ideal for businesses with unconventional artwork or logos.
For instance, a taco-shaped sticker would be perfect for any Mexican restaurant, while a guitar-shaped sticker would do justice to a guitar shop.
So, no matter what your requirements are, die-cut stickers are the perfect solution for your business. Regardless of whether you have a well-established business, or even if it is getting started, custom stickers are an ideal way to get your business name out there.
Let us explore some fun ways that you can use personalised stickers to market your brand.
8 Unique Ways to Spice Up Your Brand Using Personalised Stickers
Tip No. 1 – Give Away Some Sticker Swag
No matter, if it is any awesome branded artwork or simply your brand logo, die-cut stickers, make an ideal promotional tool. From trade shows to special events, giving away these stickers is a fun way to get people intrigued with your brand. It is an affordable and easy tactic to promote your brand. And trust us! People love getting free and fancy personalized stickers that they can display.
Tip No. 2 – Use Stickers For Packaging
Regardless of what you do, whether you sell packaged homeware in a local décor store or you deal with jars of honey at a market, personalised stickers can be used as a design element, labels, or even to provide additional product information.
Due to the fact that people can create their brand’s stickers in any unconventional shape, they can get as creative as they wish to be with the design, placement, finish, size, etc., to make sure that it perfectly fits their packaging.
For instance, if you sell jars of jam, think about using a die-cut sticker of the fruits or trees in your design. Similarly, if you deal with coffee, you can use a die-cut of coffee beans or a mouth-watering cuppa coffee.
Tip No. 3 – Custom Sticker Business Cards
If you are planning to craft a business card, why not make it gripping by using personalized stickers? A custom sticker business card will assist your brand to stand out, and clients can stick it wherever they prefer. Once your custom stickers are stuck on your clients’ notes or laptops, they will see it each and every day. Thus, ultimately they will be reminded of your brand’s name and number. Regardless of this, anyone who sees this will know what products or services your brand is offering.
Tip No. 4 – Cross-Promotion With Complimentary Businesses
Cross-promotion is a perfect way to get your brand in front of a new audience. It is particularly effective when you gear up with complementary brands. For it to work, you need to hunt down the best local businesses that work well with your products or services and ask them to leave some of your personalised stickers at the register in-store, at their reception, or to attach them in their shopping bags or online packages. The offer will be repaid to make sure both businesses are getting something positive out of it. This partnership will work perfectly for complementary businesses such as florists and chocolate shops, restaurants and food delivery services, cosmetics and makeup salons, nanny services and kindergartens, and much more.
Tip No. 5 – Show Your Loyal Customers Some Appreciation
Adding a complementary bonus while clients purchase services or goods is a perfect way to showcase appreciation for your loyal clientele. One affordable method of doing this is by giving away die-cut stickers to your loyal customers. For instance, you could offer everyone who has a loyalty card a free sticker, or you can also give a personalised sticker to anyone who promotes your services or products on social media (i.e. wearing an item from your brand’s clothing line or photos of their meal at your café, etc.)
Tip No. 6 – Use In Vehicle Branding
Get the benefits of the opportunity while you are stuck in a traffic line or simply on the road. You can plaster promotional campaigns or bumper stickers on your cars, vehicles, or even trucks. This is a prominent way to promote your business and strengthen brand exposure. The main aim is to make people familiar with your brand by continuously making them see it. Keep in mind that the first impression will matter the most. So, be sure to tailor eye-catching designs having concise and meaningful messages.
Tip No. 7 – Use Stickers For Product Labels
Personalised enamel pins or stickers as product labels are a great way to add some buzz to your packaging with a touch of your own designs. It can have a positive impact on how clients perceive your brand. Product labelling contains all the necessary information that informs the clients about your content. It pays to deliver whatever you claim in your advertisement to gain their trust. Labelling also assists in displaying your product’s one-of-a-kind selling proposition. This can offer you a competitive edge and make your products stand out on the shelf.
Tip No. 8 – Apply On Store Windows
You can compel passersby or target audience by sticking window stickers on your storefront. Feel free to add your store hour information, business sign, upcoming big sales, along with any other marketing campaigns. This is one of the most affordable ways to convey your brand message. You can create an attention-grabbing design with a clear-cut message that speaks volumes directly to your prospective clients. Such stickers will help people gain insights into whom your brand caters to.
Summing It All Up!
And that is all, folks! Personalized stickers possess the ability to generate much greater visibility for your venture. Thus, it is safe to conclude that they serve as highly effective promotional tools. So, whether you are a startup or even if you are planning to grow your business, custom stickers will not hurt your marketing budget at all. All you need to do is be innovative and creative in adding these tools to your marketing channels. And that is it! By reading the information provided above, we are sure that you are all aware of some of the most creative ways you can use personalised stickers for your brand.