Whether you have an online or brick-and-mortar business, the product’s presentation speaks volumes about your brand. While the packaging is necessary to carry and deliver the item safely, it can also be a great marketing tool. A great appearance of the packaging can leave a positive impression in the hearts of new customers and strengthen the branding. Investing in stickers and labels will do wonders in packaging for businesses starting with a strict budget and looking for ways to enhance their branding.
They are the most versatile marketing tools, which can be leveraged in many other ways. Moreover, they instantly grab attention and spread your brand’s message. Hence, we communicated with a few businesses that use these items to promote their products and gathered tips from them. Thus, check out the following ways you can use stickers and labels for branding.
8 Ways To Use Stickers And Labels To Boost Your Business’s Branding
- Present Them As A Gift
Whether you sell in-store or online, surprising your buyers with personalized stickers Canada is a fun and delightful way to develop a relationship with them. You can include any quirky line or inspiring quote to showcase your brand’s personality.
Another option will be to go for something that the customers will love to stick everywhere and make it more usable. Clients generally use these sticky decorative papers and labels on their cars, water bottles, laptops, et cetera.
2. Give Out Stickers At Your Trade Show Booth
A great technique to drive traffic to your trade show booth is by handing out stickers to the attendees. The theme should be relevant to the industry you belong to, and it should be something funny yet cool. This type of giveaway will make your trade show booth unique from the rest of the competitors.
The attendees will stick them to their items or pass them on to their families and friends. This act will organically promote your products and boost your branding. It will open up an excellent opportunity to get your business in front of the spectators.
3. Put Your Stickers And Label On A Sale As Branded Merchandise
Another great option is to put your stickers and label on sale as branded merchandise. Retail stores or marts can keep the attractive sticking products at the end of the aisle near the cash counter or checkout. It will encourage customers to make a last-minute purchase.
Besides, if you have an e-commerce store, you can dedicate a separate category for the sticky decorative papers. You can display all the eye-alluring sticky products, so the customers can be persuaded to buy them. In another case, they can buy them to reach their free-shipping threshold.
4. Give Them Away At Special Events
Whenever your business shows up at some special event or party, give away stickers with your products. It is a great way to develop a positive connection for your brand in the hearts of your new clients. Free samples and giveaway strategies will return the prospect and turn them into loyal customers. However, ensure the quality of your freebies is good enough. If not, best. Otherwise, you will ruin your brand image.
It is undoubtedly an impressive technique to market your products and services to a massive population on a low budget. Besides this, giving away embroidered patches to your clients will also be an effective way to strengthen the bond between you both.
5. Show Generosity To Your Employees
You must show generosity to your employees as they actively participate in your company’s growth. Therefore, show them gratitude by distributing plenty of free stickers and labels among them. Plus, let them give those sticky decorative papers to whoever they want. When they stick them to their desired places, it will also automatically market your brand. Thus, it is an effective strategy to promote the culture and pride of your company.
6. Use Bumper Stickers For Your Promotion
Yes, you read the heading precisely right! Bumper stickers are a fantastic way to promote your company by offering them free at events, in-store, or even in product shipment packages. If the clients have a vehicle, they will probably stick it to their bumper or windows.
For instance, customers buy cakes and other baking stuff from your bakery. You can hand them out cute doughnuts, cupcakes, cookies, and other pretty kitchen bakery-themed sticky decorative papers to your clients. Almost everyone likes to give aesthetic or attractive vibes to their simple personal things. So, the cuteness of your customised sticky pieces and labels will encourage the clients to adhere to their stuff and car. Plus, looking at them frequently will remind them to keep buying your bakery items.
7. Apply Your Brand Stickers To Personal Items
Personalize your physical stores with your brand’s custom stickers Canada and labels bought from any best online companies. Adhere them to the cash counter, doors, tip jar, et cetera to let your company’s name save forever in their memories. Apply them to your sellable items to beautify and customise them further if suitable.
You can also use them for your personal and family’s laptops, water bottles, hats, car windows, and luggage. The more these items will capture the attention of spectators, the further brand awareness will increase.
8. Include Custom Stickers In Your Packaging
Here comes the last tip, which revolves around using the customised sticker and labels inside plus outside the packaging. The sticky items should contain your brand’s logo, name, message, contact details, and social media handles.
It will provide clear and necessary information regarding your business to the customers. Plus, they will instantly recognize that your company delivers the package. Secondly, add fun and aesthetic sticky decorative papers they can share with your product on social media while expressing their love for your company.
The Last Thoughts
Stickers and labels can be used in several ways to boost a company’s branding. Thus, we shared the eight prominent tips you can consider to attract the attention of prospects. Following these strategies will develop a strong bond between you and your clients. Hence, your products will market effectively, driving more sales and generating increased revenue.
Moreover, it will also strengthen your relationship of you with your employees. So, to put this guidance into action, you must get your hand on good-quality, cute sticky decorative papers, and labels. For that, knock on the doors of relevant, prominent companies and make an order. We hope these tips are new to you and prove to be beneficial for you.